Tired and with time on her, Julia looks desperate, she has not slept well and the hours glued to the phone in calls with dozens of people do not give her the results she expected.
Julia has been working in the traffic area of a dispatch company for a year. Among her activities is to make calls to the operators that are going to load, as well as those who loaded the day before and will make the delivery today.
The fact that there are so many intermediaries makes her work a real headache. The problem is aggravated because that day there was an incident with one of the carriers.
The operator notified the traffic director of the carrier line and he, in turn, contacted her. Later, she had to give that information to her client and the whole process took more than 1 hour, which caused the unit to be delayed and the appointment could not be rescheduled.
In such a scenario, not only was the appointment lost, but the carrier must also wait an additional 24 hours to be assigned a new one. Unfortunately, this is the bread and butter for most of the personnel in the traffic area.
The relevance of communication in the supply chain
Transportation and logistics cannot be understood without communication. Carriers require a good understanding of their supplier so that the details of the cargo can be transmitted efficiently and clearly at all levels of the logistics chain.
In other words, a supply chain is effective when there is agile communication between all interested parties, which will allow better optimization of times.
In addition, it will promote a mutual understanding of the scenarios that carry a burden and will allow each of the participating actors to give more autonomy.
Despite its importance, communication is a real headache for the traffic staff of a shipper company since much of the information and processes are handled through emails and telephone calls.
Given this, there are two phrases and/or thoughts that exemplify the importance of good communication in the transport and logistics sector:
1. A two-way communication enhances the relationship between the carrier, customer, and supplier.
In this case, there is constant feedback, in which all stakeholders create a two-way conversation.
2. Information exchange generates higher productivity
If you have 100% accurate information on your routes and your market, then it will allow you to make the best decisions for your company based on historical data.
Communication problems in the logistics industry
An erroneous communication accentuates more its seriousness in those scenarios that are not planned; a specific case is the last-minute changes in the delivery of the merchandise.
These changes can occur due to various factors such as tonnage, destination, and/or time, which results in the cancellation of Freight Forms or invoices (they must be canceled, recaptured, stamped, and sent by mail again).
How can you leave unnecessary calls and emails and make communication flow more?
Of course, times have changed, the pandemic accelerated processes, today a punctual logistics is required, with its respective challenges in transport and last-mile transfers.
These scenarios are conducive to the development and growth of the blockchain and electronic platforms, as it requires greater communication in real-time, reliability, and information security.
New digital tools can develop intelligent logistics, to the detriment of manual processes that only result in hundreds of phone calls a day and countless emails, time lost and never to be recovered.
TrackChain is revolutionizing communication in the logistics and ground transportation sector to an unprecedented level. Why do we say it? Simple, because we shorten unnecessary calls and improve communication.
TrackChain is a fully integrated and easy-to-use smart digital freight marketplace for freight quote, instant booking, dispatch, capacity management, load matching, and payment settlement, all in one place.
The platform automates repetitive manual tasks like emails, quotes, calls for payment reconciliation, tracking, and thus streamlines workflows to provide a lightweight shipping experience.
In this way, it generates great advantages in terms of last-minute changes, since it allows to streamline the entire cancellation process that would include capturing, re-stamping, sending invoices, and waybills.
At the same time, it shortens the entire tracking process, so you will NOT be forced to pick up the phone and make those tedious calls to find out if the cargo has already arrived or if it has already been delivered.
While the platform provides end-to-end workflow and transactions, drift can occur during the physical movement of loads. Carriers should inform their customers of deviations and exceptions as soon as they happen.
With TrackChain, the operator reports such incidents from his mobile app, writing a summary and taking photographs. In this way, the information is shared with the carrier line, the shipper, and the customer, instantly.
To speed up understanding, TrackChain provides means to communicate directly with each other via chat messages and voice calls within the platform, ensuring the privacy of communication and the record of chats readily available in case of disputes.
Don't hesitate and join TrackChain right now to streamline your operations, optimize times and procedures, save costs and achieve your goals. For your peace of mind, you can request a free demo.
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